December 6, 2016

Be Santa Claus

My favorite dental hygienist, Tami Moore, and I once shared a conversation about the importance of developing deeper relationships with people and how that creates the WOW factor.  Tami said, “Steve, my grandmother told me that people don’t fall in love with you, they fall in love with how they feel when they are with you.”  This is so true and I have never forgotten it.

This time of year you get to play Santa Claus for your friends and customers.  Show them you care with the most important and least expensive gift of all – your time. Listen and be there for them with anything going on in their life.

As you listen, dream up other ways to be Santa Claus to them. It doesn’t have to cost anything. Who could you introduce them to?  How could you match their pain with someone else’s pleasure (or vice versa)?

The bottom line? Be sure to focus on being a giver, not a taker. Rest assured that the more you give the more you will receive!


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Keynote speaker Steve Beecham is a motivational speaker known for his humor and entertaining stories about how to grow referral business for sales training seminars and corporate training. He offers simple yet effective sales techniques and strategies that any sales person can apply to their business immediately.

If you need a speaker for your next convention, conference or corporate training session, please contact Steve.

Steve Beecham is the referral business guru!