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Discover how to
Never make another cold call
WOW other people
Get business from your friends and family
Know who your perfect customer is
Have good deep conversations
Be the go to person for the people in your sphere
of influence
Use a database of everyone you know, which is
critical to your success
Help without hustling!
Are you looking for a unique way to build your
business?
Are you tired of going to networking meetings,
cold calling, buying leads, or knocking on doors?
Would you like for all of your customers to believe
you're the greatest thing since sliced bread and
never question your cost or abilities? What if you
had a proven method for making business come to you?
If you're looking for a revolutionary way of doing
business, then this book is for you.
Steve Beecham has created a never-ending referral
machine. People want to do business with him because
he sincerely cares about them. He helps customers
with their personal needs - promoting their areas of
expertise to others within his village - and they
love him for it. When you follow Steve's simple yet
revolutionary approach to building your business,
life becomes more enjoyable and wealth building
opportunities present themselves freely. Your world
comes alive and it becomes fun to meet new people.
Steve has learned that it can be highly profitable
to simply spend all your time caring for other
people in your 'village'.
The Man Behind the
Bass-Ackward Business Model
Steve Beecham has become "the Mayor of his
village." As a successful Atlanta area businessman
and entrepreneur, he has spent many years seeking
the perfect scenario: "My phone rings and people ask
to spend money with me."
He has owned a mortgage company, a retail store,
a garbage business and rental real estate. Steve is
past president of the Georgia Association of
Mortgage Brokers, and has been listed as one of the
Top 5 loan officers and Top 5 mortgage companies in
the state of Georgia by the Atlanta Business
Chronicle.
Devoting himself to reading and studying the
behavior of others, Steve has interviewed hundreds
of top salespeople to identify the common elements
of success. Through trial and error, he developed
his remarkable system of helping people but not
hustling them for business. As President of Home
Town Mortgage, he has taught his strategies to the
people that work there, with amazing results. "Bass-Ackward
Business" has helped him recruit and retain the top
mortgage people in the area.
Steve has served on the boards of numerous
non-profits and has led the way in proposing
innovative marketing ideas to help them grow their
businesses. He has for several years hosted monthly
overnight brainstorming sessions for leading
business people at his cabin in the North Georgia
mountains. He is a member of Vistage, the world's
foremost chief executive leadership organization,
frequently meeting to discuss strategy with local
CEOs.
What others
are saying about Steve Beecham:
Dan Merkel I sum it up for people when I say: "Given a
choice, would you rather walk down Main Street every
day and ask everyone you see for a $20 bill or walk
down Main Street every day and hand out $20 bills?"
What sounds like more fun, begging or giving? With
this program giving wins every time. I am having a
blast. Thanks Steve.
Ira Jolley Steve continued to help mentor me in his referral
and networking techniques for building solid
business and personal relationships. I now NEVER
make any cold calls, and I am quickly building a
solid book of business through my referral and
networking activities. Thanks Beech for helping me
work smarter, enjoy what I do, and build a great
book of business while helping my own network of
people in the process!
Scott French Since my transition from the jewelry business to
the commercial real estate business, I have paid
more attention to Beech's ideals and have worked
hard at applying them. It's not the easiest thing in
the world to do but the rewards are amazing.