The next time you are around a 10 year-old who knows you well, ask him if he can tell you what you do for a living. If the explanation is dead-on, you should use it for the rest of your life!
Everyone has a PhD in the work that they do and they assume others will understand their language. Most of the time they don’t. So whether you are talking to a neighbor, your child’s teacher or a fellow soccer mom, tell them about your work the way that 10 year-old explained it.
How will this help you?
It’s easier for your BUZZ to spread in the community when people have a crystal clear picture of what you do. And that’s better for business!
So get on it. No acronyms please.