March 31, 2015

The 10 Year-Old Test

The next time you are around a 10 year-old who knows you well, ask him if he can tell you what you do for a living.  If the explanation is dead-on, you should use it for the rest of your life!

Everyone has a PhD in the work that they do and they assume others will understand their language. Most of the time they don’t.  So whether you are talking to a neighbor, your child’s teacher or a fellow soccer mom, tell them about your work the way that 10 year-old explained it.

How will this help you?

It’s easier for your BUZZ to spread in the community when people have a crystal clear picture of what you do. And that’s better for business!

So get on it.  No acronyms please.


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Keynote speaker Steve Beecham is a motivational speaker known for his humor and entertaining stories about how to grow referral business for sales training seminars and corporate training. He offers simple yet effective sales techniques and strategies that any sales person can apply to their business immediately.

If you need a speaker for your next convention, conference or corporate training session, please contact Steve.

Steve Beecham is the referral business guru!