Follow Our Social Village!

Bass-Ackward Business

A unique way of finding and keeping lifelong clients by helping others.

Steve Beecham, "the referral guru" and
Bass-Ackward Business author, is the current president of Hometown Mortgage of Atlanta, GA. He has owned numerous businesses and is the past president of the Georgia Association of Mortgage Brokers.

Devoting himself to the study of people's behaviors, Steve Beecham has interviewed hundreds of top salespeople to identify the common elements of success. Through trial and error he developed his remarkable system, Bass-Ackward Business.

read more

BASS-ACKWARD BUSINESS

A Lifestyle Change

What if you had a proven method for making business come to you?

No more cold calling, huge advertising budgets, and the stress of having to constantly search for new clients.

When you follow Steve Beecham's simple yet revolutionary approach of Bass-Ackward Business, your life will become more enjoyable while wealth building opportunities present themselves to you.

"The Power of Helping Without Hustling"

It's All About Referrals

Steve Beecham, better known by many as "the referral guru" gives you an inside view of the powerful opportunities and advantages of expanding your business by gaining quality referrals.

Bass-Ackward Business, helps your business grow by teaching you helpful techniques that increase the quality business referrals you obtain from your"sphere of influence."

When you "heal the pain of the others" by truly"helping without hustling," people begin promoting you and your business because they know you really care.

TESTIMONIALS

" Steve, your book, Bass-Ackward Business, helped mentor me to build a business through personal relationships and helping others.

I now NEVER make any cold calls and I am quickly building a solid book of business through my referral and networking activities. "

Ira Jolley

" More and more I find the personal development seminars that I take and the executive and managerial workshops on business etiquette and networking are all going back to the things my parents taught me as a child – being nice to others, sharing your toys (now your resources) when you can, treating people well and not being selfish.  Your book is right in line with that and was a lot more fun to read ."

Jacqueline Averett

" Steve, you were a giant hit!  I heard more compliments from those two hours
than pretty much any other.  The class really enjoyed the presentation.  The
material was very valuable and incredibly well delivered ."

Stuart Redfield Downey